Welcome to the Digital Effect blog where we gather marketing industry news, top marketing advice and other related topics and share them with you so you can make your business go further and grow faster by leveraging the opportunities of the digital marketing age.
Make sure to explore the full range of articles we have provided to maximise your business growth and be sure to revisit us as we update the page regularly with the latest insights and tips from our team of new-age marketers.
Instagram TV: YouTube Rival or Short-lived trend?
Facebook are on a path to dominance when it comes to acquiring and holding people’s attention, but they are not without competition. Despite owning Instagram and WhatsApp among others Facebook still faces tough competition from internet giant Google and its subsidiary companies, namely YouTube. YouTube has been the dominant force for long form video for … Continue reading "Instagram TV: YouTube Rival or Short-lived trend?"Read More
Planning An SEO Campaign
No two SEO campaigns are ever the same. They can differ greatly depending on the size and even subject of a site as well as how the site is already performing before the campaign begins. However, the initial outline of how the work will be structured over a period of time is often based on the same … Continue reading "Planning An SEO Campaign"Read More
Riding The SEO Tiger
SEO is not an exact science. No matter how hard you try, how strictly you adhere to Google’s best practice guidelines or how engaging the content you write, there is no way of guaranteeing positive results. Most of the time, you will see increases in rankings and positions but there are so many variables, it sometimes only … Continue reading "Riding The SEO Tiger"Read More
WWW or Non-WWW?
One question that seems to pop up time and time again when speaking to clients is that of choosing between a www or non-www domain. We’re often asked which is better and does one give any advantage over the other when it comes to SEO. The simple answer is it doesn’t matter from an SEO perspective. … Continue reading "WWW or Non-WWW?"Read More
SEO Benefits Of Responsive Website Design
More and more people are browsing the Internet using their mobile phones, and it is becoming increasingly important to have a website that works on all media devices. Responsive website design is the best way to achieve this! Responsive design means a website’s pages reformat themselves depending on which device they are being displayed on, … Continue reading "SEO Benefits Of Responsive Website Design"Read More